Tuesday, June 27, 2006

Sorry folks, I've been away for awhile.
I've been sick. Had to have some test done on the old body.
I've never been sick before so I had no history or a doctor so it took some time.
Folks, you don't want to get sick. Hospitals suck.

I'm OK now and I've been thinking of all kinds of things to blog about but I'll stick to the script.

If you're just getting started on the Internet -- or simply looking for ways to add new revenue streams to your business -- you might consider the option of placing ads for other companies' products on your web site.
After all, who wouldn't like to make a few extra bucks? And it's so simple -- you just put up a couple of ads on your site and wait for the cash to roll in, right?Um... wrong. At least, that's not the way it usually works.
When you're just starting out, your primary focus needs to be on promoting your OWN business -- not someone else's. It's far better to build a relationship with your target market and generate interest in your own products than it is to try generating profits by advertising another company's items. Not only that, but you could be opening yourself up to a whole new set of problems.
What if your visitors click on the ads and never return to your site?
What if you just end up sending business to your competitors?
What if your visitors are turned off by your ads because they see them as nothing more than a "cash grab"?
To make your site attractive to companies looking for potential advertisers, you'll need to have a great niche market, tons of traffic, and the promise of good ad placement on your site.
Most companies won't even consider placing an ad on your site until you can guarantee that you're receiving a large number of highly targeted visitors on a daily or monthly basis.
However, there are ways for you to make money through advertising on your web site, even if you don't have huge amounts of traffic. In fact, one of these strategies might even help drive traffic your way! One thing, though: While promoting other companies' products on your site might be a good way to create new streams of income for your business, it's important to remember that not all ads work for all businesses.
If you decide to start experimenting with placing ads on your site, there are three things you absolutely HAVE to do.
1. Test
2. Test
3. Test AGAIN!
You want to make sure you're testing the impact of every element of your new ad campaigns to make sure they're having a positive effect on your business.
As you start out, be sure to carefully test the following.
Different products for different companies
Different styles of ads
Different types of ad copy
Different positioning of ads on your web site
You need to monitor your conversion rates to make sure that they stay as high as possible as you try out your various ad campaigns. That way, you'll discover which Internet advertising techniques REALLY work for you and your business -- and keep working!
The most important thing when choosing which ads to place on your site is to ensure they are for products your target market is actually INTERESTED in. You'll want to advertise products that complement your own product or service and offer real benefits to your market. Only then can you guarantee that your visitors will be happy to see your ads, instead of being turned off by them.
There are lots of different ways to promote other people's products. The easiest -- and often the most successful -- include.
1. Promoting affiliate products on your web site
2. Starting a targeted Google AdSense campaign
3. Approaching companies directly to ask if you can advertise for them
4. Signing up for a blog-specific ad program
Just one more thing, ADVERTISE!! and "Let us mind your business"
Gaidi

Saturday, June 03, 2006

The key ingredient for creating and growing a successful online business is very, very simple…
SELL WHAT PEOPLE WANT TO BUY!
Don't find a product and then try to find a market to sell that product to. Find a market that needs a product and then create a product or service to fill that need.
This is your key to a successful product or service. So many people come up with the "ultimate product", or so they say. Well, it may be the ultimate product to sell, but if you can't target the market that wants to buy it, you are out of business.
The beauty of the Internet is that it is built on pretargeted markets. What I mean by that is that certain interest groups hang out in certain areas of the Internet. For example, you will find skiers at skiing email discussion lists, skiing newsgroups, skiing ezines, skiing related websites, etc.
The point is, it is easy to find skiers online. If you were selling a product that all skiers WANTED. (Notice I said, WANTED, not what YOU think they want or what YOU think they need).
In direct mail, magazine advertising, etc. you pay large sums of money to get a targeted market. On the Internet you can reach this targeted market for very little cost.
So if you have a product or service that has a target market that is hard to find online, you will have trouble selling your product online no matter what you do.
So think about this carefully, do you have a target market who is easily definable? ( try to find a customer that is interested in hunting is easy, but try to find a person who is interested in curing his cold is very hard)
Another major factor that you have to consider is whether or not your target market can afford what you are selling them ( If you are trying to sell a $200 credit repair kit to people with bad credit, you have a problem).
I don't think you realize that what I have just given you is the, KEY TO SUCCESS!
What is that key you ask? Find a market that is easy to reach and then find a need in that market that you can fill.
This is the easiest way to success and almost EVERYONE OVERLOOKS IT!
Think about it, why do diet Infomercials work, why does exercise equipment sell, because people want to be thin! They don't NEED to be thin, they WANT to be thin. People want these solution to their problems and they buy them plain and simple.
So as always, ADVERTISE and "Let us mind your business"
Gaidi.